Jeff Raich

Mortgage Banking Professional · Publisher, Controlled Substance

Jeff Raich is a mortgage banking veteran with decades of mortgage banking and mortgage finance experience, leading everything from financial modeling to sales and operations.

"The mortgage industry and tech... I have always loved them both and it's clear that AI is changing how we do things... so we need to change with it."

AI-Ready is the first book written specifically for loan originators on Answer Engine Optimization — the emerging discipline of getting recommended by ChatGPT, Perplexity, and Google AI. Jeff wrote it because no one else had.

Found First extends the same framework to real estate agents — the same AI revolution reshaping mortgage origination is coming for real estate, and the window for first-mover advantage is open right now.